And, so now, don’t be surprised if more new music videos come with a dance routine - an obvious cry out (I mean ‘strategy’) to go viral. Heres everything you need to know about the relationship between TikTok stars and Hype House members Charli DAmelio and Chase Hudson (aka LILHUDDY). Add in some influencers, and multiply that by shares, and you probably have the next viral hit. But that changed with TikTok - because what cashes in better than a bunch of people streaming your songs over and over to practice a TikTok challenge. See, at the beginning of the pandemic, music execs worried a lot about streams declining as the activities we did with music in the background came to a halt. TikTok challenges are giving new life to your day ones and the underrated - just check the YouTube comments and you’ll likely find people liking some comment that says “TikTok brought me here” (after searching for the song by the lyrics).Īnd, it wasn’t just old songs having their day after a while, TikTok became part of the successful rollout for some artists.
That song you used to love, that artist no one cared for, that song only you liked and for a while, it was your own private bliss? No more.
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